Different Expertise. One Reader-First Approach.
Behind Discover Your Readers is a team focused on helping authors strengthen the many pieces that connect a book with its audience—from editorial and publishing support to digital strategy, reader engagement and long-term discoverability.
Meet some of the people contributing their skills and perspective to the work we do with authors.
Books need different kinds of expertise at different stages.
Supporting an author's journey can involve much more than one discipline. A manuscript may need careful editorial attention. A finished book needs professional positioning. An author platform needs to communicate clearly. Marketing needs to connect that work with the readers most likely to care about it.
Our team brings together complementary areas of focus so projects can be approached as connected parts of a larger author and reader ecosystem rather than isolated tasks.
Below are some of the team members whose work contributes to the editorial, publishing, reader engagement and digital services provided through Discover Your Readers.
Meet some of the people behind Discover Your Readers.
Our wider team contributes across different areas of author support. Here are a few of the people helping bring those services together.
Jessica H. Wallace
Jessica works across the editorial and publishing side of author projects, helping ensure that strong ideas move toward publication with greater clarity and purpose. Her role connects manuscript development, publishing preparation and the broader decisions that shape how a book is presented to its intended audience.
Wilma J. Cassady
Wilma focuses on the relationship between authors, their goals and the readers they hope to reach. Her work supports thoughtful communication, audience engagement and reader-focused initiatives designed to help authors build meaningful connections around their books rather than relying on promotion alone.
Jonathan Karprisone
Jonathan works on the digital systems that help turn an author's online presence into a stronger platform. His focus includes website strategy, user experience and discoverability, helping create clearer pathways between an author's work, online visitors and the next action those visitors should take.
Different disciplines. Shared responsibility for the bigger picture.
Authors rarely need isolated tasks for the sake of completing tasks. They need the right pieces to support one another. That's why our work is guided by a few simple principles.
Listen First
Understand the author, the work, the audience and the existing challenges before deciding what needs to change.
Think Beyond One Task
Consider how editorial, publishing, website, discovery and marketing decisions influence one another.
Keep Readers in View
Build around the people the work ultimately needs to reach, not around activity that only looks impressive.
Learn From Results
Where possible, use real response and performance data to understand what is working and what should happen next.
The best solution isn't always contained inside one service.
A discoverability problem may actually begin with a website problem. A website problem may expose unclear positioning. A marketing challenge may reveal that the author has never established a reliable way to retain interested readers.
Looking at those connections helps us think beyond the immediate request and understand how the different parts of an author's platform can work together more effectively.
Keep the book and its intended reader at the center of publishing decisions.
Consider how the author's online platform supports discovery and conversion.
Look at where and why the intended audience may engage with the work.
Build assets and relationships that can remain useful beyond a single launch or campaign.
Support for more of the author journey.
Explore the areas where our team helps authors strengthen their books, platforms and connection with readers.
Manuscript & Editorial
Explore Service →Publishing & Distribution
Explore Service →Book Design
Explore Service →Author Websites
Explore Service →SEO & Discoverability
Explore Service →Reader Marketing
Explore Service →Tell us where you are in your author journey—and where you'd like to go next.
Whether you're developing a manuscript, preparing to publish, improving an existing author platform or trying to reach more of the right readers, start by telling us what you're working on and where you're currently getting stuck.